One-third of all money spent programmatically for the mobile ads went towards video.
by InMobi, Dec 10, 2018
Few trends have been as disruptive as programmatic buying, and there has been a major shift taking place in the mobile ad space. The key findings from InMobi’s analysis include:
• A greater share of budgets is being devoted to programmatic: Globally, the share of all mobile ad spend conducted programmatically went from 19 percent in H1 2017 to 56 percent in H1 2018.
• A swell in programmatic mobile video ad spend: In the first half of 2018, one-third of all money spent programmatically for mobile ads went towards video.
• Strength across verticals: Among CPG companies, 42 percent of mobile in-app ad spend occurred programmatically.