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The RISE of TikTok

A look into the vast capabilities of TikTok, the latest video sharing app, and what it can offer to the world of social media.

For those who have worked in digital video marketing for long enough (say, even just a few years), there seem to be some patterns emerging in regards to these latest video sharing app crazes. We’ve seen the rise and fall of fun-sharing apps like Vine, as well as the development of video for mainstays like Instagram, Twitter, and Facebook. Yet, there always seems to be that next cool thing younger and younger generations are adopting around the corner.

Well, we can now safely say that the new thing is the video sharing app TikTok. The Chinese iOS and Android social media video app now boasts over 500 million active users and has enjoyed five consecutive quarters as the most downloaded app in the iOS App Store (up to March 2019).

And, while brands, companies, and influencers are starting to take notice and get into the game, TikTok is still in the early stages of seeing digital video marketers join in the fun. However, as we’ve seen time and time again, it’ll happen (and is beginning to already).

So, for those who work in digital video production, here’s everything you need to know about this new social phenomenon and how to get ready to start producing to meet growing demand.

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