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The RISE of TikTok

And What It Means for Digital Video Producers A look into the vast capabilities of TikTok, the latest video sharing app, and what it can ...

New Year. Who 'Dis. 2020 Creative Trends

Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. It’s a treasure trove o...

Swell in programmatic mobile video ad spend: In the first half of 2018

One-third of all money spent programmatically for the mobile ads went towards video. by InMobi, Dec 10, 2018 Few trends have been as disr...

Nike’s $6 Billion Campaign Puts the Focus Back on Big Creative Ideas

Adweek: 10/1/2018 'Calculated risk' paid off for brand familiar with controversy The “traditional” agency is dead; data is king; consolid...

DIY, Contractor, or In-house: Setting Your Business' Video Strategy

Video. It's a requirement for any organization to stay relevant their marketing field. With video come the questions: Can we do it oursel...

10 Trends Shaping Marketing In 2018

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks. Artificial...

WHY INSTAGRAM STORIES NEED TO BE PART OF YOUR STRATEGY

Daily viewers of Instagram stories has surpassed Snapchat views just a year after its launch. And there is no sign of it slowing down. In...

Brands That Take A Stand Soar With Consumers

Corporate Social Responsibility (CSR) is becoming an all too important marketing strategy to reach a consumer base. In 2017 75% of Americ...

Interactive & Immersive Advertising

This inventive and amazingly immersive way for viewers to create the the ad content is turning advertising on its head. In our opinion, t...

Let's Get Physical...

In this hysterical visibility campaign, Prostate Cancer Australia goes for the gold, prostate exam wise. Visibility campaigns can be cruc...

Video Advertising Trend to Watch in 2018

Shorter video ads The sweet spot for video marketing has been all about 15- and 30-second mobile video ads. But in 2017, thanks to the Sn...

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