Video. It's a requirement for any organization to stay relevant their marketing field. With video come the questions: Can we do it ourselves or should we hire an outside agency?
With a new video strategy there are times where it makes a lot more sense (logistically and financially) to do things in house. This is some of the best advice I give prospective clients after our discovery meeting.
At Studiio Box we offer guidance and tips for clients who want to create their own in-house videos. We've also experienced clients coming to us in need of desperate help in cleaning up a video disaster when they attempted to take on more than the organization could handle.
Wistia has put together some pointers that will help you navigate the decision of what makes most sense for your marketing video campaign. Here we go!