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10 Trends Shaping Marketing In 2018

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks.

Artificial intelligence—along with its promise to spark a creative revolution—will lead to more out-of-the-box marketing programs. In addition, the fact that now nearly every consumer carries a smartphone will influence strategies for 2018 and beyond. New consumer behaviors and expectations will also play a role, making personalization strategies a must in 2018.

CMO by Adobe

Jan 8, 2018


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