The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks.
Artificial intelligence—along with its promise to spark a creative revolution—will lead to more out-of-the-box marketing programs. In addition, the fact that now nearly every consumer carries a smartphone will influence strategies for 2018 and beyond. New consumer behaviors and expectations will also play a role, making personalization strategies a must in 2018.
CMO by Adobe
Jan 8, 2018
https://www.cmo.com/features/articles/2017/12/1/cmocoms-10-trends-for-2018.html#gs.Ytg5cCU