Video Advertising Trend to Watch in 2018

Shorter video ads

The sweet spot for video marketing has been all about 15- and 30-second mobile video ads. But in 2017, thanks to the Snapchat generation, we saw a rise in popularity among short-form video ads. Snap Ads limits marketers to 10-second videos.

Even Facebook now suggests that "mobile video works best when it's 15 seconds or less." There are some huge advantages in the short-form video market. Shorter videos means it's easier to try out different campaign concepts and keeps your marketer focused -- pushing creative boundaries. There's even an upside to Youtube advertising when users are able to skip ads after 5 seconds. Keep an eye out on shorter, more creative mobile video ads.