This inventive and amazingly immersive way for viewers to create the the ad content is turning advertising on its head. In our opinion, this participator commercial is the future of advertising -- taking advertising from a passive to active experience.
- STUDIIO BOX
How would you describe someone who confronts their attacker? Who exposes confidential information to the public? Who dresses provocatively to prove a point?
Passersby in L.A. were given the chance to answer such questions into a mysterious microphone recently, with their responses appearing on a digital projection. Over time, the words came together to form an image, showing the occasionally controversial host of a new show: